Proximity Coach Travel has been retained by SLT Tours, a specialist sports and student tour agency, to provide consultancy services through The Coach Wizard, Proximity’s expert coach travel service led by Director of Sales Matt Hanson.
SLT Tours plan, book and deliver bespoke sport and study tours across the UK and internationally. With a team of experienced former teachers, coaches and tour specialists, the UK-based company manages everything from tailored itineraries to dedicated tour managers on every trip.
The Coach Wizard will provide hands-on support for selected education tours, helping the SLT Tours team work more efficiently, reduce costs, and stay in full control of their coach travel planning.
Drawing on deep industry expertise, supplier relationships and operational experience, The Coach Wizard will furnish hands‑on guidance built around Matt’s “Three C’s” framework:
The consultancy support will be particularly valuable during traditionally busy periods in the education calendar, including February half term, Easter, and the May Bank Holiday, when demand for continental school trips is at its highest.
In addition to tour fulfilment support, Matt will also mentor a member of the SLT Tours team responsible for coach allocation. Early results have already demonstrated clear benefits, including time savings, reduced costs and faster decision‑making, supported by instant access to expert insight that previously required significant internal resource.
“I have seen it so many times in my career. When you stretch the communication chain, it can snap. The Coach Wizard service is all about simplicity and effectiveness.” said Matt.
“We have a network that SLT can tap into, and we help it to enhance its operation, which ultimately saves time and money without compromising reliability, quality and safety. SLT will work directly with coach operators, enabling a smooth transition.”
SLT has welcomed the partnership, and Chief Executive Mathew Rogers has spoken about the “really positive” collaboration.
“We are leaning on his expertise, contacts and ability to deliver on-point pricing while working with members of our operations team and helping them to improve the relationships we have with the supply chain and freeing up valuable time within the department.
“While we have some fantastic coach providers already, The Coach Wizard enhances our options.”
By retaining Proximity Coach Travel’s Coach Wizard consultancy services, SLT Tours is strengthening its transport operations while continuing to deliver reliable, compliant and cost‑effective travel solutions for schools and students.
About Proximity Coach Travel
Proximity Coach Travel is a UK‑wide specialist in coach and minibus hire, providing safe, reliable and professional group transport solutions. With extensive industry experience and a trusted network of operators, Proximity delivers dependable travel for schools, sports teams, corporate groups and bespoke tours, supported by expert guidance and exceptional customer care.